SurveyMonkey - 2011 - Smart Survey Design Manual de usuario

2008 SMART SURVEY DESIGN This guide provides information on writing successful and effective survey questions, creating sur

Smart Survey Design Page 9 II: SURVEY QUESTION TYPES AND SURVEY STRUCTURE A. Question Types: The types of survey questions used in a survey will pl

Smart Survey Design Page 10 another type is the “mutli-chotomous” question, which allows respondents to choose one of many answer choices (Brace 200

Smart Survey Design Page 11 Example: Please rank the items from 1 to 5 according to what is most important when looking for an online survey provide

Smart Survey Design Page 12 Replace with: Descriptions on Every Rating Scale: Please answer the following about SurveyMonkey. 1 – Strongly 2

Smart Survey Design Page 13 typically recommended to use a seven–point scale for these types. It is also good to keep the statements on the opposit

Smart Survey Design Page 14 statements tend to be selected. If you want to avoid potential bias it is good to balance the scale (Brace 2004, 81).

Smart Survey Design Page 15 1. Opening questions – The first few questions in the survey should be easy and interesting in order to calm any partic

Smart Survey Design Page 16 help ease those concerns. You may also want to provide an estimate of how long the survey might take or whether you are

Smart Survey Design Page 17 b. Body of the Survey Design: The use of space throughout the survey is also important. Trying to fit too much inform

Smart Survey Design Page 18 2. Layout for coding and identification: As the designer of the survey, pay attention to the physical layout of the su

Smart Survey Design Page 1 Table of Contents & Summary I. Introduction: Relevancy and Accuracy…..………………………pg. 4  Be familiar with the question

Smart Survey Design Page 19 D. Pre-Test: The pre-test or test pilot of the survey provides two functions. It first serves as the initial “live” tes

Smart Survey Design Page 20 III: SURVEY RESPONSE RATES & PROS VS. CONS OF ONLINE SURVEYS A. Survey Response Rates (Taken from: http://www.utexa

Smart Survey Design Page 21 statistics. For a simple explanation of the difference between descriptive statistics and inferential statistics please

Smart Survey Design Page 22 3. Maximizing Response Rate: Here are some tips for maximizing the Response Rates (Taken from: http://www.utexas.edu/ac

Smart Survey Design Page 23 B. Pros and Cons of Online Surveys Pros of Online Surveys: There are many advantages of using web-based

Smart Survey Design Page 24 Interesting and good graphics are important elements in paper based surveys, but an online survey can truly present we

Smart Survey Design Page 25 out emails back into any lists. If a respondent mistakenly opts out, then we do offer a way for him/her to opt back into

Smart Survey Design Page 26 V: COLLECTING DATA AND PRIVACY BEST PRACTICES 1. Inform your respondents about how their responses will be handled. It

Smart Survey Design Page 27 V: SECTION 508 & ACCESSIBILITY 1. Making your Surveys Accessible and 508 Compliant SurveyMonkey is a Section 508 co

Smart Survey Design Page 28 in accessibility whose efforts have helped create many of the 508 standards in use today. You can get more information a

Smart Survey Design Page 2 B. Question Sequence…………………………………………. pg. 14  Opening questions  Question flow  Location of sensitive questions C.

Smart Survey Design Page 29 c.) Clearly outline instructions in your Question text field for questions that have specific response requirements. - C

Smart Survey Design Page 30 VI: CONCLUSION From the suggestions and examples provided in this guide, you can see that creating effective surveys

Smart Survey Design Page 31  As the account holder, you will still be responsible for administering the survey and analyzing the data. If you hav

Smart Survey Design Page 32 Appendix 1 For additional information regarding survey design and writing effective questions, please refer to the follo

Smart Survey Design Page 33 1. Statistical Consultant for Doctoral Students and Researchers - Plus, Statistics Tutorials Creech, Steve – President (

Smart Survey Design Page 34 WORKS CITED Brace, I. (2004). Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Mark

Smart Survey Design Page 35 RampWeb Web Accessibility Consulting. 2002-2007: http://www.RampWEB.com. Sheehan, K. (2001). E-mail Survey Response Rat

Smart Survey Design Page 3 ♦ Better at addressing sensitive issues ♦ Cost efficient ♦ Faster delivery ♦ Endless design options ♦ Dynamic ♦ Abi

Smart Survey Design Page 4 I: INTRODUCTION: RELEVANCY AND ACCURACY Writing solid and unbiased surveys may seem like a daunting and unapproachable t

Smart Survey Design Page 5 clear, direct, and brief questions will help the survey respondents to know exactly what you are asking. By making sure

Smart Survey Design Page 6 respondents may get into a pattern of response that does not reflect their actual thoughts. They may simply just click t

Smart Survey Design Page 7 be accomplished with the “randomized answers” option as a Professional subscriber in SurveyMonkey. Example of Leading Qu

Smart Survey Design Page 8 Example of a Double-Barreled Question: Example: “How useful do you find SurveyMonkey‟s Help Center Topics and the email